Poten Business Development

Industrial and B2B Marketing

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Industrial and B2B Marketing

I recently came across a book about industrial marketing which was written in the late 1980’s, as you can imagine B2B marketing 20th century style will cost a lot and not get you very far in 2011.

The cost of Sales and Marketing is often still the highest non direct cost for companies in the B2B market place. Can you be certain you are making the best of your investment? No matter how much you plan on spending you should make sure you are getting the best return you can, with marketing get wrong and you may never notice get it right and it will drive you business to a successful future.

Poten Business Development can give you an independent assessment of the way you promote your business and your products. We can help you directly or provide guidance on improving sales and marketing performance through:

Market intelligence.

Know what your customers and competitors are doing.

Balancing marketing activities.

Get the mix right for your market and use your sales and marketing budget to maximium effect

Improving Customer Relationship Management.

Get the most from your customers and give them a service that ensures those repeat sales.


The most important thing you can do is get your web presence right for your business and make it easy to find for your target customers. We will show you how to get the most from both the web and email marketing.

Sales & Marketing planning.

Poten Business Development will work with your staff to produce a complete and integrated plan for sales growth.

In the Information age getting yourself noticed is becoming more difficult:

Are you satisfied with the sales and enquiry level generated by your current activity?

Are you converting the majority of enquiries into sales?

Do you know what your customers think of you?

Do you know who reads your mail shot?

The list of questions goes on and on but if you’re not sure your money is being spent to best effect the chances are your marketing could be holding your business back. Poten Business Development can help you balance your marketing activities with the customer needs and your business aspirations.


Telephone 01623 883604

Poten Business Development, Fourways House, New Hill, Farnsfield, Notts.NG22 8JN.